In my last blog post, I delved into the potential of AI to create a price advantage for companies. A key strength of AI lies in its capacity to eliminate inefficiencies that often plague manual and human judgment-driven pricing processes. Enhancing productivity stands as a paramount objectiv

In our book, "The Price Advantage," we stressed the significance of the price advantage as a core capability accessible to nearly every company. While businesses often focus on various advantages like cost, distribution, technology, innovation, brand, and service, a price advantage enables a company

The following blog post summarizes a chapter I recently contributed to “Digital Pricing Strategy,” a comprehensive, hands-on guide to understanding digital pricing by Stephan M. Liozu and Andreas Hinterhuber. The book shares case studies and best practices from industry and academia worldwide, shini

Have you noticed how more and more people prefer to do business online these days? It's become pretty clear that pricing is a huge factor in the digital world, and companies need to step up their game to meet customer demands. Unfortunately, many companies are struggling to adapt to this new environ

Have you ever been frustrated by a website that's hard to navigate, doesn't give you the information you need, or makes it difficult to find the right price? You're not alone. As it turns out, B2B buyers have been experiencing these same issues, and they're demanding a better experience when it come